LG OLED77C56LB 77" OLED evo AI 4K Smart TV (2025)

Name: LG OLED77C56LB 77" OLED evo AI 4K Smart TV (2025)
Brand: LG
SKU: OLED77C56LB
Price: 2599 GBP
Availability: InStock

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48"

Special Price £999.00 Regular Price £1,499.00

55"

Special Price £1,199.00 Regular Price £1,899.00

65"

Special Price £1,699.00 Regular Price £2,699.00

77"

Special Price £2,599.00 Regular Price £3,799.00

To avoid disappointment of orders not arriving in time for Christmas, please see our revised delivery schedules for the holiday period here

	Standard Items Usually small appliances* DPD	Medium Sized Items Usually hobs, extractor hoods, medium sized appliances and TVs under 60" or £1000. FEDEX	Large or Heavy Items Usually white goods and TVs over 60" or £1000 BJS (2-man delivery)	Pallet Sized Items American fridge freezers & range cookers* PALLETFORCE
Standard Deliveries Order by 3pm Mon-Fri	Free 2 weekday delivery	Free 2 weekday delivery	4-5 weekday, 2-man delivery service: • White Goods - £35 per item • Televisions - Free	2 weekday kerbside delivery - £50 per item
Express Deliveries Order by 3pm Mon-Fri	Next weekday pre 10.30am £20 for up to 2 boxes + £5 per additional box Next weekday pre 12.30pm £15 for up to 2 boxes + £5 per additional box	X	X	X
Weekend Deliveries Order by 3pm Friday	£15 for 1st box + £3 per additional box	X	X	X
Remote & Off-Shore Region Deliveries Order by 3pm Mon-Fri See Postcode Exclusions Below	2 weekday remote service £20 for first 2 items + £9 per additional box 2 to 5 weekday off-shore service £30 for first 2 items + £9 per additional box	Unfortunately, delivery of these product types is not available to remote locations	Unfortunately, delivery of these product types is not available to remote locations	Unfortunately, delivery of these product types is not available to remote locations

*Not exclusive to only these product types. Product value, weight, and fragility can influence the courier service used.

Introducing the LG OLED77C56LB, the ultimate in home entertainment technology. This stunning 77-inch OLED TV from LG is designed to provide you with an immersive viewing experience like never before.

Picture Quality

Next-level visual detail with the brilliant alpha 9 AI Processor Gen8
LG's processor's AI engine analyses and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

Brighter visuals with Brightness Booster
The alpha 9 AI Processor Gen8 and LG's new light boosting algorithm deliver brighter visuals.

Perfect Black even in bright or dark spaces
Unveil mesmerizing depth, detail and contrast from stunning picture quality. True black levels maintain their deep black appearance whether it's bright or dark around you.

Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

Bring every frame to life with AI Picture Pro
AI Super Upscaling and OLED Dynamic Tone Mapping analyse each frame's elements to enhance resolution, brightness, depth, and clarity.

A starry night campfire scene shows a forest and lake. The image is split: one side vivid with Brightness Booster, the other darker and muted.

Vibrant fireworks fill the TV screen. Logos show Intertek-certified Perfect Colour Technology with over 99% colour consistency up to 500 lux.

webOS 25

Personalized visual from 1.6 billion possibilities with AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

Personalized sound with AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

AI Voice ID with My Profile syncs to you
LG AI Voice ID knows each user’s unique voice signature and offers personalized recommendations the moment you turn it on and speak.

Find answers instantly with AI Search
Voice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.

Solve requests in real-time with AI Chatbot
Have your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.

Complete your AI experience with AI Magic Remote featuring a dedicated AI button
Control your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.

LG OLED TV shows AI Search in action with a sports query, chat response, content thumbnails, and a prompt to ask Microsoft Copilot.

Sci-fi content is playing on an LG OLED TV screen. On the left side of the screen is the AI Chatbot interface. The user messages the chatbot that the screen is too dark and the chatbot offers solutions to the request.

Sound Quality

Voice clarity with AI Voice Remastering
No more clumsy volume adjustments to hear dialogue during loud scenes. AI Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.

Dynamic Sound Booster powers your sound
AI processing enhances TV sound for a more powerful sound experience.

Immersive sound with WOW Orchestra
LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

Control sound easier with WOW Interface
Conveniently operate your Soundbar settings from your TV.

A group walks on an airport runway with a running plane behind them. Abstract sound waves show how AI Voice Remastering makes voices clear despite loud noise.

Living room with an LG OLED TV and LG Soundbar with graphics representing how both devices fill the space with multi-surround sound.

Epic Movies & Games

Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

Dolby Vision & Ambient FILMMAKER MODE

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.

Design

Product colour: Metcallic VESA mounting: 300 x 200

Display

Display diagonal: 195.6 cm (77") HD type: 4K Ultra HD Display resolution: 3840 x 2160 pixels Display technology: OLED evo Screen shape: Flat Native aspect ratio: 16:9 Motion interpolation technology: OLED Motion

TV tuner

Tuner type: Analog & digital Analog signal format system: PAL Digital signal format system: DVB-T, DVB-T2

Smart TV

Smart TV: Yes Internet TV: Yes Operating system installed: WebOS

Audio

Number of speakers: 4 RMS rated power: 40 W

Network

Wi-Fi: Yes Ethernet LAN: Yes Bluetooth: Yes Browsing: Yes

Performance

High Dynamic Range (HDR) supported: Yes Noise reduction: Yes Video upscaling: Yes ConnectShare (HDD): No ConnectShare (USB): No NVIDIA G-SYNC type: G-SYNC Compatible

Ports & interfaces

HDMI ports quantity: 4 USB 2.0 ports quantity: 3 Common interface (CI): Yes Common interface Plus (CI+): Yes

Power

Energy efficiency class (SDR): F Energy efficiency class (HDR): G Energy consumption (SDR) per 1000 hours: 134 kWh Energy consumption (HDR) per 1000 hours: 326 kWh Power consumption (standby): 0.5 W Power consumption (typical): 134 W

Management features

Firmware upgradeable: Yes Firmware upgradeable via: Network, USB

Brand-specific features

LG technologies (AV/TV): AI Acoustic Tuning, AI Sound Pro, AI Super Upscaling 4K, AMD FreeSync™ Premium, Auto Low Latency Mode, Bluetooth Surround Ready, Dolby Atmos®, Dolby Vision™, Dynamic Tone Mapping Pro, Filmmaker Mode™, Game Optimiser, HDR, LG Channels, LG Content Store, LG

Technical details

PSTI certified: Yes

Packaging data

E-manual: Yes

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CART	The association with your shopping cart.	1 Year
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CUSTOMER_INFO	An encrypted version of the customer group you belong to.	1 Year

Name	Description	Lifetime
CUSTOMER_SEGMENT_IDS	Stores your Customer Segment ID	1 Year
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FRONTEND	Your session ID on the server.	1 Year
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LAST_CATEGORY	The last category you visited.	1 Year
LAST_PRODUCT	The last product you looked at.	1 Year
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PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.	1 Year

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WISHLIST	An encrypted list of products added to your wish list.	1 Year
WISHLIST_CNT	The number of items in your wish list.	1 Year

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LG OLED77C56LB 77" OLED evo AI 4K Smart TV (2025)