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- Micro RGB Technology: The advanced Micro RGB backlight creates our widest ever TV spectrum of colour
- Micro RGB AI Engine: AI precision fine-tunes every tone and texture
- Micro RGB Precision Colour: Experience every shade with stunning accuracy and depth
- Glare Free: True blacks, rich colours, perfect clarity, at any time of day
The World's First Micro RGB | See what you've been missing
Automatic and customisable setting controls | AI Mode
Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.
Expertly tailored sound, in real time | AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.
An easy as asking | Bixby & Alexa
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities and endless - you just need to ask.
One-of-a-kind visuals that match your mood | Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, Samsung's AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space. One-of-a-kind visuals that match your mood.
Greatness comes in small things | Micro RGB Technology
Samsung Micro RGB Technology uses the world’s first micro-sized red, green, and blue LED backlight to deliver Samsung’s widest-ever TV colour spectrum. Every scene bursts with depth and clarity, turning the shows, films and matches you love into something truly extraordinary.
AI that thinks in colour | Micro RGB AI Engine
Why settle for good when you can see brilliant? The Micro RGB AI Engine thinks in colour, using AI precision to fine-tune every tone. It creates a picture so vivid, it’s like stepping through the screen.
Compared to 2025 Neo QLED 4K with NQ4 AI Gen2 Processor
Up to 2x faster NPU
6.4x more AI neural Networks
Up to 2.1x faster GPU
Up to 17% faster CPU
Exceptional 4K clarity and detail | 4K AI Upscaling Pro
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.
Every shade perfectly balanced | Micro RGB Precision Colour
Experience colours so precise, they pull you in. Micro RGB is certified for exceptional colour accuracy, achieving 100% Colour Volume of BT.2020 standard. Every shade perfectly balanced, coming to life with stunning accuracy and depth that makes your favourite shows feel almost real.
The full picture. Glare-free. | Glare Free
From cinematic experiences to live stadium action, Glare-Free technology ensures the view remains clear and vibrant, allowing you to witness every moment exactly as it was meant to be seen. No washed-out blacks or faded colours — just rich contrast, bold detail, and a picture that stays true, even in sunlit rooms.
See what's been missing | Micro RGB HDR+
Uncover the details that ordinary TVs miss. With stunning contrast and Samsung's richest colour, every frame bursts with depth and breathtaking detail. Experience contrast so sharp and colour so vivid, your screen and reality seamlessly blend into one.
Breathtaking New Life into Dull Colours | Micro RGB Colour Booster Pro
Watch your favourite shows and moves come alive again. AI recognises dull tones and brings back warmth, vibrancy and depth. So every story feels real again, just as it was meant to.
AI-powered image enhancements tailored to a super large screen | Supersize Picture Enhancer
Samsung's intelligent 4K AI processor boosts sharpness, depend black and upscales your content for immersive picture quality on large screen.
Samsung's smoothest motion | AI Motion Enhancer Pro
See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes our the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.
Upgrade to HDR detail | Auto HDR Remastering Pro
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.
Enjoy authentic colour, validated by PANTONE
Enjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.
Sound, like the movies | Dolby Atmos
Bring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.
Dynamic 8-speaker sound that follows the action | Object Tracking Sound+
Immersive TV sound that follows the action on screen with 8-speaker sound that moves with the action. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into sound that peaks with every action you see.
Samsung TVs and soundbars, the perfect harmony | Q-Symphony
Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly for a fully immersive sound experience.
Elegance in every detail | Metal Super Slim
Crafted with precision, the Metal Super Slim design blends elegance and innovation. Its refined metallic frame and ultra-thin profile sit beautifully in any room, seamlessly merging home style with cinematic spectacle, letting the picture takes centre stage.
Say goodbye to disposable batteries | SolarCell Remote
Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.
Game all day - no console needed. | Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.
Get smooth motion for games up to 144Hz | Motion Xcelerator 144Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.
Just turn on and play | AI Auto Game Mode
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the setting. RPG? Witness incredible graphics. Racing? experience ultra-smooth motion. So all you need to do is turn on your game and play.
Level Up Your Game | Game Bar
The advanced Game Bar puts you in command, so your can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoon, and more.
HDR Gaming without screen tearing and stuttering | FreeSync Premium Pro
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Witch your games come to life in spectacular colour and detail - just like the creators intended.
Tailored recommendations from your favourite apps | Smart TV Powered by Tizen OS
Spend less time searching and more time watching. With BBC iPlayer, Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.
Your home, your gallery | Art Store
Build and display your own personal art collection - access Art Store and explore from a growing library of over 3,500 works of art. Enjoy unlimited access to famous classics and amazing modern artworks and photography to make a gallery of your living space.
Entertainment for every day. Always for free | Samsung TV Plus
Watch 1000s of TV shows and movies, all for free, anywhere you want with Samsung Tv plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached.
Keeping your private information private | Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and upgrades and the automatic blocking of harmful attacks. Stay secure, stand entertained.
One place. All your smart devices. | SmartThings
Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.
Set your hands free | universal Gestures
Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your Tv with intuitive gestures.
Monitor and reduce your energy consumption | Ai Energy Mode
Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjust the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Control your TV from your Phone | Quick Remote
Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume and more.
