LG OLED77G54LW 77" OLED evo AI G5 4K Smart TV (2025)

Name: LG OLED77G54LW 77" OLED evo AI G5 4K Smart TV (2025)
Brand: LG
SKU: OLED77G54LW
Price: 3499 GBP
Availability: InStock

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55"

Special Price £1,599.00 Regular Price £2,399.00

65"

Special Price £2,099.00 Regular Price £3,299.00

77"

Special Price £3,499.00 Regular Price £4,499.00

83"

Special Price £4,999.00 Regular Price £6,999.00

97"

Special Price £19,999.00 Regular Price £24,999.00

To avoid disappointment of orders not arriving in time for Christmas, please see our revised delivery schedules for the holiday period here

	Standard Items Usually small appliances* DPD	Medium Sized Items Usually hobs, extractor hoods, medium sized appliances and TVs under 60" or £1000. FEDEX	Large or Heavy Items Usually white goods and TVs over 60" or £1000 BJS (2-man delivery)	Pallet Sized Items American fridge freezers & range cookers* PALLETFORCE
Standard Deliveries Order by 3pm Mon-Fri	Free 2 weekday delivery	Free 2 weekday delivery	4-5 weekday, 2-man delivery service: • White Goods - £35 per item • Televisions - Free	2 weekday kerbside delivery - £50 per item
Express Deliveries Order by 3pm Mon-Fri	Next weekday pre 10.30am £20 for up to 2 boxes + £5 per additional box Next weekday pre 12.30pm £15 for up to 2 boxes + £5 per additional box	X	X	X
Weekend Deliveries Order by 3pm Friday	£15 for 1st box + £3 per additional box	X	X	X
Remote & Off-Shore Region Deliveries Order by 3pm Mon-Fri See Postcode Exclusions Below	2 weekday remote service £20 for first 2 items + £9 per additional box 2 to 5 weekday off-shore service £30 for first 2 items + £9 per additional box	Unfortunately, delivery of these product types is not available to remote locations	Unfortunately, delivery of these product types is not available to remote locations	Unfortunately, delivery of these product types is not available to remote locations

*Not exclusive to only these product types. Product value, weight, and fragility can influence the courier service used.

Introducing the LG G5 77" 4K Ultra HD OLED evo AI Smart TV wall mount version [2025] - OLED77G54LW. Immerse yourself in stunning picture quality with the latest OLED evo technology, delivering vibrant colours and deep blacks for a truly cinematic viewing experience.

Picture Quality

LG's most brilliant alpha 11 AI Processor Gen2 for the best viewing experience
alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.

3X brighter visuals with Brightness Booster Ultimate
The alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.

Perfect Black even in bright or dark spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.

Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.

Bring every frame to life with AI Picture Pro
AI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyse each frame's elements to enhance resolution, brightness, depth, and clarity.

LG α11 AI Processor Gen2 chip visual with glowing circuits; highlights include 6.7x AI neural processing, 2.2x faster CPU operation, and 3.6x improved GPU graphics performance for enhanced 4K AI TV experience.

Side-by-side comparison of a Non Perfect Black display vs Perfect Black display on a TV, showing dramatic contrast in image quality—dull and washed-out mountains on the left, vibrant stars and crisp mountain detail on the right.

webOS 25

AI Voice ID with My Profile Syncs to you
LG AI Voice ID knows each user's unique voice signature and offers personalized recommendations the moment you turn it on and speak.

Personalized visual from 1.6 billion possibilities with AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

Personalized sound with AI Sound Wizard
Choose the audio from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

Find answers instantly with AI Search
Voice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.

Solve requests in real-time with AI Chatbot
Have your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.

Complete your AI experience with AI Magic Remote featuring a dedicated AI button
Control your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.

Smart TV interface displaying personalized profiles, streaming apps like Netflix, Prime Video, and Disney+, with a voice command "Switching to my account" shown above the remote, highlighting intuitive user switching and content organization.

Sci-fi content is playing on an LG OLED TV screen. On the left side of the screen is the AI Chatbot interface. The user messages the chatbot that the screen is too dark and the chatbot offers solutions to the request.

Sound Quality

Most optimal sound with AI Object Remastering
Hear every sound element effortlessly with AI-balanced audio. AI Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.

Dynamic Sound Booster powers your sound
AI processing enhances TV sound for a more powerful sound experience.

Immersive sound with WOW Orchestra
LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

Control sound easier with WOW Interface
Conveniently operate your Soundbar settings from your TV.

LG OLED TV depicts a man on a motorcycle with purple abstract circles coming out of the wheel to visualize sound emission.

A busy street filled with people. A couple walks and chats as street performers play guitar. Abstract sound waves flow from the guitars and the couple, showing how AI Object Remastering makes every sound element crisp and clear.

Epic Movies & Games

Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.

Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

Dolby Vision & Ambient FILMMAKER MODE

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.

Design

Product colour: Metallic VESA mounting: 300 x 300

Display

Display diagonal: 195.6 cm (77") HD type: 4K Ultra HD Display resolution: 3840 x 2160 pixels Display technology: OLED evo Screen shape: Flat Native aspect ratio: 16:9 Motion interpolation technology: OLED Motion

TV tuner

Tuner type: Analog & digital Analog signal format system: PAL Digital signal format system: DVB-T, DVB-T2

Smart TV

Smart TV: Yes Internet TV: Yes Operating system installed: WebOS

Audio

Number of speakers: 6 RMS rated power: 60 W

Network

Wi-Fi: Yes Ethernet LAN: Yes Bluetooth: Yes

Performance

High Dynamic Range (HDR) supported: Yes Noise reduction: Yes ConnectShare (HDD): No ConnectShare (USB): No NVIDIA G-SYNC type: G-SYNC Compatible

Ports & interfaces

HDMI ports quantity: 4 USB 2.0 ports quantity: 3 Common interface (CI): Yes Common interface Plus (CI+): Yes

Power

Energy efficiency class (SDR): E Energy efficiency class (HDR): G Energy consumption (SDR) per 1000 hours: 101 kWh Energy consumption (HDR) per 1000 hours: 299 kWh Power consumption (standby): 0.5 W Power consumption (typical): 101 W

Management features

Firmware upgradeable via: Network, USB

Brand-specific features

LG technologies (AV/TV): AI Acoustic Tuning, AI Sound Pro, AMD FreeSync™ Premium, Auto Low Latency Mode, Bluetooth Surround Ready, Dolby Atmos®, Dolby Vision™, Dynamic Tone Mapping Pro, Filmmaker Mode™, Game Optimiser, HDR, LG Channels, LG Content Store, LG Self-Lit OLED Technolo

Technical details

PSTI certified: Yes

Packaging data

E-manual: Yes

Name	Description	Lifetime
CART	The association with your shopping cart.	1 Year
CATEGORY_INFO	Allows pages to be displayed more quickly.	1 Year
COMPARE	The items that you have in the Compare Products list.	1 Year
CUSTOMER	An encrypted version of your customer id.	1 Year
CUSTOMER_AUTH	An indicator if you are signed into the store.	1 Year
CUSTOMER_INFO	An encrypted version of the customer group you belong to.	1 Year

Name	Description	Lifetime
CUSTOMER_SEGMENT_IDS	Stores your Customer Segment ID	1 Year
EXTERNAL_NO_CACHE	A flag that, indicates whether caching is on or off.	1 Year
FRONTEND	Your session ID on the server.	1 Year
GUEST-VIEW	Allows guests to edit their orders.	1 Year
LAST_CATEGORY	The last category you visited.	1 Year
LAST_PRODUCT	The last product you looked at.	1 Year
NEWMESSAGE	Indicates whether a new message has been received.	1 Year
NO_CACHE	Indicates whether it is allowed to use cache.	1 Year
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.	1 Year

Name	Description	Lifetime
RECENTLYCOMPARED	The items you recently compared.	1 Year
STF	Information on products you emailed to friends.	1 Year
STORE	The store view or language you have selected.	1 Year
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer authorized cookies.	1 Year
VIEWED_PRODUCT_IDS	The products that you recently looked at.	1 Year
WISHLIST	An encrypted list of products added to your wish list.	1 Year
WISHLIST_CNT	The number of items in your wish list.	1 Year

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LG OLED77G54LW 77" OLED evo AI G5 4K Smart TV (2025)