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Sony BRAVIA 7 II 50" RGB LED 4K Google TV

Name: Sony BRAVIA 7 II 50" RGB LED 4K Google TV
Brand: Sony
SKU: K50XR75M2PB
Price: 1899 GBP
Availability: InStock

Stock due late June

50"

£1,899.00

55"

£1,999.00

65"

£2,299.00

75"

£2,999.00

85"

£3,999.00

98"

£6,999.00

Standard Items (DPD)

Usually bookshelf speakers*

Standard Deliveries Order by 3pm Mon-Fri	Free 2 weekday delivery
Express Deliveries Order by 3pm Mon-Fri	Next weekday pre 10.30am - £20 for up to 2 boxes + £5 per additional box Next weekday pre 12.30pm - £15 for up to 2 boxes + £5 per additional box
Weekend Deliveries Order by 3pm Friday	£15 for the first box + £3 per additional box
Remote & Off-Shore Region Deliveries Order by 3pm Mon-Fri	2 weekday remote service - £20 for first 2 items + £9 per additional box 2 to 5 weekday off-shore service - £30 for first 2 items + £9 per additional box

Medium Sized Items (FEDEX)

Usually TVs under 60" or £1000, and most floorstanding speakers*

Standard Deliveries Order by 3pm Mon-Fri	Free 2 weekday delivery
Express Deliveries Order by 3pm Mon-Fri	Next weekday delivery - £20
Weekend Deliveries Order by 3pm Friday	✗
Remote & Off-Shore Region Deliveries Order by 3pm Mon-Fri	Unfortunately, delivery of these product types is not available to remote locations

Large or Heavy Items (BJS)

Usually TVs over 60" or £1000, and heavy separates over 35kg*

Standard Deliveries Order by 3pm Mon-Fri	4-5 weekday, 2-man delivery service: White Goods - £35 per item Televisions - Free
Express Deliveries Order by 3pm Mon-Fri	✗
Weekend Deliveries Order by 3pm Friday	✗
Remote & Off-Shore Region Deliveries Order by 3pm Mon-Fri	Unfortunately, delivery of these product types is not available to remote locations

Pallet Sized Items (PALLETFORCE)

Usually large/high-end floorstanding speakers or subs*

Standard Deliveries Order by 3pm Mon-Fri	2 weekday kerbside delivery - £50 per item
Express Deliveries Order by 3pm Mon-Fri	✗
Weekend Deliveries Order by 3pm Friday	✗
Remote & Off-Shore Region Deliveries Order by 3pm Mon-Fri	Unfortunately, delivery of these product types is not available to remote locations

*Not exclusive to only these product types. Product value, weight, and fragility can influence the courier service used.

	Standard Items* DPD	Medium Sized Items* FEDEX	Large or Heavy Items* BJS (2-man delivery)	Pallet Sized Items* PALLETFORE
Standard Deliveries Order by 3pm Mon-Fri	Free 2 weekday delivery	Free 2 weekday delivery	3-5 Weekday, 2-man delivery service: White Goods - £35 per item Televisions - Free 3-5 Weekday, 2-man delivery & recycling service: Dishwashers & Laundry White Goods only - £70 per item	2 weekday kerbside delivery - £50 per item
Express Deliveries Order by 3pm Mon-Fri	Next Weekday or Choose a Day Standard - £10 for the first box + £3 per additional box Next Weekday or Choose a Day Pre-12pm Noon - £15 for the first box + £3 per additional box	Next weekday delivery - £20	✕	✕
Weekend Deliveries Order by 3pm Friday	£15 for the first box + £3 per additional box	✕	✕	✕
Remote & Off-Shore Region Deliveries Order by 3pm Mon-Fri	2 weekday remote service - £20 for first 2 boxes + £9 per additional box 2 to 5 weekday off-shore service - £30 for first 2 boxes + £9 per additional box	Unfortunately, delivery of these product types is not available to remote locations	Unfortunately, delivery of these product types is not available to remote locations	Unfortunately, delivery of these product types is not available to remote locations

*See below most common product types for each delivery service, this is not exclusive to only these product types. Product value, weight, and fragility can influence the courier service used.

DPD: Usually small appliances
FEDEX: Usually hobs, extractor hoods, medium sized appliances and TVs under 60" or £1000
BJS: Usually white goods and TVs over 60" or £1000
PALLETFORCE: American fridge freezers & range cookers

The Sony BRAVIA 7 II is a premium 4K Smart TV designed to deliver an immersive home entertainment experience. Featuring innovative RGB LED technology and advanced picture processing, it produces vibrant colours, impressive contrast and exceptional detail across a wide viewing angle. Powerful audio technologies create more engaging sound, while Google TV provides easy access to streaming services and apps. With advanced gaming features, smart connectivity and an elegant design, it is an excellent choice for films, sport and gaming alike.

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BRAVIA 7 II

Experience breathtaking colour, exceptional brightness, and cinematic realism with the Sony BRAVIA 7 II. Powered by Sony's latest True RGB LED technology and intelligent XR processing, this premium 4K HDR television delivers remarkably lifelike images, immersive sound, and a truly engaging entertainment experience. Whether you're watching blockbuster movies, live sport, or next-generation gaming, the BRAVIA 7 II is engineered to bring every moment to life with stunning precision.

Revolutionary True RGB LED Technology
Unlike conventional LED televisions, the BRAVIA 7 II uses independently controlled red, green, and blue LEDs to produce richer colours, enhanced accuracy, and greater tonal detail. Combined with Sony's advanced RGB Backlight Master Drive technology, the result is exceptional brightness, deeper blacks, and outstanding contrast that reveals every detail within the image.

Intelligent XR Processor with AI
Sony's powerful XR Processor uses advanced AI scene recognition to analyse and optimise every frame in real time. XR Clear Image technology intelligently upscales content towards 4K resolution, reducing noise while restoring fine textures and detail for a sharper, more natural picture regardless of the source.

Wide Viewing for the Whole Family
Featuring X-Wide Angle Pro technology, the BRAVIA 7 II maintains impressive colour accuracy and contrast from wider seating positions. Everyone in the room can enjoy the same exceptional picture quality without compromising image performance.

Cinema-Quality Picture and Sound
Enjoy movies exactly as creators intended with support for Dolby Vision®, Dolby Atmos®, IMAX Enhanced®, and Sony's Studio Calibrated Modes. These advanced technologies work together to deliver authentic cinematic picture quality and immersive surround sound from compatible content and streaming services.

Acoustic Multi-Audio+™
Sony's Acoustic Multi-Audio+™ system places sound precisely where the action happens on screen, creating a more realistic and engaging viewing experience. Combined with Voice Zoom 3™ AI dialogue enhancement and 3D Surround Upscaling, voices become clearer while soundtracks gain greater depth and immersion.

Optimised for Your Environment
Built-in room calibration technology automatically analyses your viewing environment and adjusts audio performance to suit your space. This ensures consistently balanced sound quality regardless of room size or furniture placement.

Designed for Modern Living Spaces
The elegant design features an ultra-slim bezel that keeps attention focused on the picture, while the innovative Mirage Stand creates a floating appearance and helps conceal cables for a clean, minimalist installation.

Perfect for PlayStation®5 and Next-Generation Gaming
Designed to maximise gaming performance, the BRAVIA 7 II supports 4K at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping, and Auto Genre Picture Mode. A dedicated Game Menu provides quick access to gaming settings, helping you get the most from your console.

Smart Entertainment Made Simple
Access a world of entertainment with Sony's smart TV platform, offering seamless access to streaming services, apps, voice controls, and personalised content recommendations. Sony Pictures Core support further enhances the home cinema experience with premium movie content.

Sustainable and Accessible Design
Sony has designed the BRAVIA 7 II with sustainability and accessibility in mind. Eco Dashboard 2 makes it easy to monitor and reduce energy consumption, while accessibility features such as TalkBack, text magnification, colour inversion, and colour correction help ensure a more inclusive viewing experience.

Name	Description	Lifetime
CART	The association with your shopping cart.	1 Year
CATEGORY_INFO	Allows pages to be displayed more quickly.	1 Year
COMPARE	The items that you have in the Compare Products list.	1 Year
CUSTOMER	An encrypted version of your customer id.	1 Year
CUSTOMER_AUTH	An indicator if you are signed into the store.	1 Year
CUSTOMER_INFO	An encrypted version of the customer group you belong to.	1 Year

Name	Description	Lifetime
CUSTOMER_SEGMENT_IDS	Stores your Customer Segment ID	1 Year
EXTERNAL_NO_CACHE	A flag that, indicates whether caching is on or off.	1 Year
FRONTEND	Your session ID on the server.	1 Year
GUEST-VIEW	Allows guests to edit their orders.	1 Year
LAST_CATEGORY	The last category you visited.	1 Year
LAST_PRODUCT	The last product you looked at.	1 Year
NEWMESSAGE	Indicates whether a new message has been received.	1 Year
NO_CACHE	Indicates whether it is allowed to use cache.	1 Year
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.	1 Year

Name	Description	Lifetime
RECENTLYCOMPARED	The items you recently compared.	1 Year
STF	Information on products you emailed to friends.	1 Year
STORE	The store view or language you have selected.	1 Year
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer authorized cookies.	1 Year
VIEWED_PRODUCT_IDS	The products that you recently looked at.	1 Year
WISHLIST	An encrypted list of products added to your wish list.	1 Year
WISHLIST_CNT	The number of items in your wish list.	1 Year

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Sony BRAVIA 7 II 50" RGB LED 4K Google TV

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