BRAVIA 7 II

Experience breathtaking colour, exceptional brightness, and cinematic realism with the Sony BRAVIA 7 II. Powered by Sony's latest True RGB LED technology and intelligent XR processing, this premium 4K HDR television delivers remarkably lifelike images, immersive sound, and a truly engaging entertainment experience. Whether you're watching blockbuster movies, live sport, or next-generation gaming, the BRAVIA 7 II is engineered to bring every moment to life with stunning precision.

Revolutionary True RGB LED Technology
Unlike conventional LED televisions, the BRAVIA 7 II uses independently controlled red, green, and blue LEDs to produce richer colours, enhanced accuracy, and greater tonal detail. Combined with Sony's advanced RGB Backlight Master Drive technology, the result is exceptional brightness, deeper blacks, and outstanding contrast that reveals every detail within the image.

Intelligent XR Processor with AI
Sony's powerful XR Processor uses advanced AI scene recognition to analyse and optimise every frame in real time. XR Clear Image technology intelligently upscales content towards 4K resolution, reducing noise while restoring fine textures and detail for a sharper, more natural picture regardless of the source.

Wide Viewing for the Whole Family
Featuring X-Wide Angle Pro technology, the BRAVIA 7 II maintains impressive colour accuracy and contrast from wider seating positions. Everyone in the room can enjoy the same exceptional picture quality without compromising image performance.

Cinema-Quality Picture and Sound
Enjoy movies exactly as creators intended with support for Dolby Vision®, Dolby Atmos®, IMAX Enhanced®, and Sony's Studio Calibrated Modes. These advanced technologies work together to deliver authentic cinematic picture quality and immersive surround sound from compatible content and streaming services.

Acoustic Multi-Audio+™
Sony's Acoustic Multi-Audio+™ system places sound precisely where the action happens on screen, creating a more realistic and engaging viewing experience. Combined with Voice Zoom 3™ AI dialogue enhancement and 3D Surround Upscaling, voices become clearer while soundtracks gain greater depth and immersion.

Optimised for Your Environment
Built-in room calibration technology automatically analyses your viewing environment and adjusts audio performance to suit your space. This ensures consistently balanced sound quality regardless of room size or furniture placement.

Designed for Modern Living Spaces
The elegant design features an ultra-slim bezel that keeps attention focused on the picture, while the innovative Mirage Stand creates a floating appearance and helps conceal cables for a clean, minimalist installation.

Perfect for PlayStation®5 and Next-Generation Gaming
Designed to maximise gaming performance, the BRAVIA 7 II supports 4K at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping, and Auto Genre Picture Mode. A dedicated Game Menu provides quick access to gaming settings, helping you get the most from your console.

Smart Entertainment Made Simple
Access a world of entertainment with Sony's smart TV platform, offering seamless access to streaming services, apps, voice controls, and personalised content recommendations. Sony Pictures Core support further enhances the home cinema experience with premium movie content.

Sustainable and Accessible Design
Sony has designed the BRAVIA 7 II with sustainability and accessibility in mind. Eco Dashboard 2 makes it easy to monitor and reduce energy consumption, while accessibility features such as TalkBack, text magnification, colour inversion, and colour correction help ensure a more inclusive viewing experience.